The paper analyzes the media preferences of representatives of various audience groups based on an expert survey of respondents. Strauss–Howe generational theory is used as the dominant explanation for differentiation. This theory is widespread among researchers in various scientific fields. However, such an approach is poorly investigated in the context of media practices. Following the research objectives, we described the examples of the target audience’s needs through the subjects of information activities and cases of publishing texts with clearly manipulative content, using the factor of digital generational gaps. Texts on the topic of “conspiracy theories” and the coronavirus pandemic are cited as examples of the current media agenda. Several specific structural and content elements of such publications indicate the need for systematic media education of representatives of both “analog” and “digital” generations. The paper proves that implementing this concept can help solve the daily problems of social management and develop the communicative and cultural memory of the Russian nation.
Язык оригиналаАнглийский
Название основной публикацииComplex Social Systems in Dynamic Environments. Advanced Theories, Innovative Methods, and Interdisciplinary Research Results
Подзаголовок основной публикацииbook
РедакторыS. G. Maksimova
Место публикацииSwitzerland
ИздательSpringer Cham
Число страниц12
ISBN (печатное издание)978-3-031-23856-7
СостояниеОпубликовано - 30 июн. 2023

Серия публикаций

НазваниеLecture Notes in Networks and Systems
ISSN (печатное издание)2367-3370
ISSN (электронное издание)2367-3389

    Предметные области ASJC Scopus

  • Signal Processing
  • Control and Systems Engineering
  • Computer Networks and Communications

ID: 41544582