The article mainly argues that education today is the area where “smart machines” such as super-powerful computing technology operate, capable of storing and processing huge amounts of data produced by modern academic researchers, under whose influence new models of human existence — new ontologies — are generated. In addition, there are social “smart machines” for processing information in broadcasting and communication — "new media", which also create their own worlds with their own rules and algorithms; as well as there are personal “smart machines” (gadgets), in which information processing algorithms are reproduced in the form of programs that are created by scientists and programmers, and on the basis of which reading, information analysis and decision-making takes place in the memory of a “smart machine”.