Art in a system of social marketing: The experience of communication of Russian companies with society

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Art in a system of social marketing: The experience of communication of Russian companies with society. / Piskunova, Larisa ; Starostova, L.
в: International Journal of Business Performance Management, Том 16, № 4, 2015, стр. 407-420.

Результаты исследований: Вклад в журнал › Статья › Рецензирование

BibTeX

@article{b614855b26b0487e9d114084921c2486,

title = "Art in a system of social marketing: The experience of communication of Russian companies with society",

keywords = "Art, Art management, Communication, Company, Motivation, Patronage, Philanthropy, Social marketing, Socially responsible business, Value",

author = "Larisa Piskunova and L. Starostova",

year = "2015",

doi = "10.1504/IJBPM.2015.072237",

language = "English",

volume = "16",

pages = "407--420",

journal = "International Journal of Business Performance Management",

issn = "1368-4892",

publisher = "Inderscience Publishers",

number = "4",

}

RIS

TY - JOUR

T1 - Art in a system of social marketing: The experience of communication of Russian companies with society

AU - Piskunova, Larisa

AU - Starostova, L.

PY - 2015

Y1 - 2015

KW - Art

KW - Art management

KW - Communication

KW - Company

KW - Motivation

KW - Patronage

KW - Philanthropy

KW - Social marketing

KW - Socially responsible business

KW - Value

UR - http://www.scopus.com/inward/record.url?scp=84945195227&partnerID=8YFLogxK

UR - https://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=tsmetrics&SrcApp=tsm_test&DestApp=WOS_CPL&DestLinkType=FullRecord&KeyUT=000445695300003

U2 - 10.1504/IJBPM.2015.072237

DO - 10.1504/IJBPM.2015.072237

M3 - Article

AN - SCOPUS:84945195227

VL - 16

SP - 407

EP - 420

JO - International Journal of Business Performance Management

JF - International Journal of Business Performance Management

SN - 1368-4892

IS - 4

ER -

ID: 559412