Iskhakov R. L., Korsakov A. N. Legitimation of the atehood: Crimean discourse in media of the sverdlovsk region / R. L. Iskhakov, A. N. Korsakov // Scientic Notes of Crimean Federal V. I. Vernadsky University. - Series: Philological Science. - 2016. - Vol. 2 (68), No. 3. - P. 362-369.The article presents the results of media monitoring of the Middle Urals on the issues of the Crimean media discourse in 2014-2016. It’s shown that the life of the Crimea as a subject of the Federation getting actively involved in the lives of others, and gradually becoming familiar to the Russian reality.Keywords: media legitimation, ethnic journalism, Sahib-Garey Saidgaliev, Ibrahim Fakidov, po-ethnic (civic) atehood