Active economic transformations based on the dynamic change of the economic structure of the last decades of society’s development inevitably lead to the emergence of new professions that require the design and development of new competencies. Professionals combining hard and soft skills are scarce, and the need for them will only increase. The article considers the essence of the concept of soft skills, analyzes their typologies. The study, the purpose of which was to analyze the demand for soft skills in the labor market in the area of human resource management and the correspondence of higher school students’ ideas about soft skills in the field of HR management to the employer’s vision, revealed the need for constant monitoring of changes in the dynamics of soft skills and taking these changes into account when designing educational programs that will most contribute to their formation along with professional hard skills.