This article is dedicated to the exploration of the public catering market. The relevance of the topic is associated with the fact that the public catering industry is currently one of the most dynamically evolving sectors of the economy. The article outlines the primary functions of public catering services, classifies establishments in the public catering sector, and investigates the current trends in the public catering market in Russia. Additionally, it analyzes the factors influencing this sector. It is noteworthy that trends emphasizing comfort, expedited customer service processes, and enhanced economic efficiency are particularly relevant in the Russian public catering market. Consumers highly appreciate the ability to purchase ready-made meals, order delivery, make online payments, and utilize other digital technologies that impact the current dynamics and future prospects of the market. To ensure the effective functioning of enterprises in the public catering sector, systematic monitoring of rapidly changing factors and vigilant tracking of market trends is imperative.
Translated title of the contributionCURRENT TRENDS IN THE PUBLIC CATERING MARKET IN RUSSIA AND FACTORS AFFECTING IT
Original languageRussian
Pages (from-to)621-627
JournalВестник Академии знаний
Issue number1 (60)
Publication statusPublished - 2024

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