The relevance of considering child abuse and the need to develop and apply preventive measures for this problem is beyond doubt. The links are given to a few statistics in Russia on this issue. The article discusses the concepts of child abuse and violence against children. Various forms of the child abuse are described: action and inaction, violence and neglect of the needs of the children. The attention is focused on the harmfulness of various forms of child abuse. The physical and psychological effects of child abuse are also described, as well as immediate and long-term effects. This article substantiates the need for preventive work, which is aimed at preventing child abuse and neglect of children's need. The article outlines the goals and forms of preventive work with adults, teenagers and children, also presents preventive measures aimed at improving interaction between the child and the adult. The directions of the prevention of child abuse that can be used in an educational organization are disclosed. The child abuse prevention system is aimed at finding ways out and finding alternative, more effective and harmless ways of interacting, supporting adults and children in various situations. The child abuse prevention system focuses on the values of childhood, family and parenting.