Education is the main channel for introducing a future specialist to the values of culture, education and profession. In this sense, the special significance of value orientations becomes understandable, since university education is a fundamental scientific and practical basis for the formation of real ideas in the young generation about the true and imaginary values of life and work, expressing the social, legal and moral norms of society. Value-oriented education is the main component of the humanization of education, since in theory and in real practice it determines the composition and hierarchy of humanistic values of education, the system-forming element of which is a person as the main goal. In addition, this is a process that combines the designated aspects of the development of the educational activity of an educational institution and the student's personality. Moreover, on the part of the educational institution, this is a process that reveals the reserve of the quality of education, and on the part of the individual, the result of value-oriented education is the transformation of the value attitude of students to knowledge, to the profession and to oneself into stable professionally significant and life value orientations.