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Bestiary in Modern Media Art (Based on the Tales of P. P. Bazhov and the “Shan Hai Jing” Materials): book chapter. / Mengmen, Yuan.
Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity: monograph. Екатеринбург: Издательство Уральского университета, 2020. p. 660-667.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Harvard

Mengmen, Y 2020, Bestiary in Modern Media Art (Based on the Tales of P. P. Bazhov and the “Shan Hai Jing” Materials): book chapter. in Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity: monograph. Издательство Уральского университета, Екатеринбург, pp. 660-667. https://doi.org/10.15826/B978-5-7996-3081-2.46

APA

Mengmen, Y. (2020). Bestiary in Modern Media Art (Based on the Tales of P. P. Bazhov and the “Shan Hai Jing” Materials): book chapter. In Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity: monograph (pp. 660-667). Издательство Уральского университета. https://doi.org/10.15826/B978-5-7996-3081-2.46

Vancouver

Mengmen Y. Bestiary in Modern Media Art (Based on the Tales of P. P. Bazhov and the “Shan Hai Jing” Materials): book chapter. In Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity: monograph. Екатеринбург: Издательство Уральского университета. 2020. p. 660-667 doi: 10.15826/B978-5-7996-3081-2.46

Author

Mengmen, Yuan. / Bestiary in Modern Media Art (Based on the Tales of P. P. Bazhov and the “Shan Hai Jing” Materials) : book chapter. Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity: monograph. Екатеринбург : Издательство Уральского университета, 2020. pp. 660-667

BibTeX

@inbook{bff1e514d1b640479e4400f5591a8f9b,
title = "Bestiary in Modern Media Art (Based on the Tales of P. P. Bazhov and the “Shan Hai Jing” Materials): book chapter",
abstract = "The relevance of the study of bestiar y in media art is due to the need to trace the links between traditional and digital culture in the modern world. The methodology of semiotic analysis of wild culture codes is used. Bestiary codes of the Ural and Chinese cultures are considered as such codes. The subject of the research focus is the bestiary of Bazhov{\textquoteright}s tales and “Shan Hai Jing” in media art. The goal is to identify the forms of existence of the Ural and Chinese tales in contemporary media art. The conclusion is made about the content continuity of traditional and modern media art. Bazhov{\textquoteright}s tales are reinterpreted in the form of literary and pictorial works of modern authors, and the Chinese legends “Shan Hai Jing” in the form of animated films, com puter games and serials.",
author = "Yuan Mengmen",
year = "2020",
doi = "10.15826/B978-5-7996-3081-2.46",
language = "English",
isbn = "978-5-7996-3081-2",
pages = "660--667",
booktitle = "Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity",
publisher = "Издательство Уральского университета",
address = "Russian Federation",

}

RIS

TY - CHAP

T1 - Bestiary in Modern Media Art (Based on the Tales of P. P. Bazhov and the “Shan Hai Jing” Materials)

T2 - book chapter

AU - Mengmen, Yuan

PY - 2020

Y1 - 2020

N2 - The relevance of the study of bestiar y in media art is due to the need to trace the links between traditional and digital culture in the modern world. The methodology of semiotic analysis of wild culture codes is used. Bestiary codes of the Ural and Chinese cultures are considered as such codes. The subject of the research focus is the bestiary of Bazhov’s tales and “Shan Hai Jing” in media art. The goal is to identify the forms of existence of the Ural and Chinese tales in contemporary media art. The conclusion is made about the content continuity of traditional and modern media art. Bazhov’s tales are reinterpreted in the form of literary and pictorial works of modern authors, and the Chinese legends “Shan Hai Jing” in the form of animated films, com puter games and serials.

AB - The relevance of the study of bestiar y in media art is due to the need to trace the links between traditional and digital culture in the modern world. The methodology of semiotic analysis of wild culture codes is used. Bestiary codes of the Ural and Chinese cultures are considered as such codes. The subject of the research focus is the bestiary of Bazhov’s tales and “Shan Hai Jing” in media art. The goal is to identify the forms of existence of the Ural and Chinese tales in contemporary media art. The conclusion is made about the content continuity of traditional and modern media art. Bazhov’s tales are reinterpreted in the form of literary and pictorial works of modern authors, and the Chinese legends “Shan Hai Jing” in the form of animated films, com puter games and serials.

UR - https://www.elibrary.ru/item.asp?id=44713553

U2 - 10.15826/B978-5-7996-3081-2.46

DO - 10.15826/B978-5-7996-3081-2.46

M3 - Chapter

SN - 978-5-7996-3081-2

SP - 660

EP - 667

BT - Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity

PB - Издательство Уральского университета

CY - Екатеринбург

ER -

ID: 20915808