The relevance of the study of bestiar y in media art is due to the need to trace the links between traditional and digital culture in the modern world. The methodology of semiotic analysis of wild culture codes is used. Bestiary codes of the Ural and Chinese cultures are considered as such codes. The subject of the research focus is the bestiary of Bazhov’s tales and “Shan Hai Jing” in media art. The goal is to identify the forms of existence of the Ural and Chinese tales in contemporary media art. The conclusion is made about the content continuity of traditional and modern media art. Bazhov’s tales are reinterpreted in the form of literary and pictorial works of modern authors, and the Chinese legends “Shan Hai Jing” in the form of animated films, com puter games and serials.