The article, based on an analysis of the publications of the Soviet media, examines the problems of the functioning of propaganda ideologies in materials devoted to the Arab-Israeli armed conflict of 1967 (six-day war). In total, more than 500 materials were studied, selected during the period of hostilities and immediately after it, according to the keywords “Arab-Israeli conflict”, “war”, “aggression”, “Zionism”, “imperialism”. The theoretical basis of the study was represented by scientific publications by the Russian scientists on media propaganda, the use of ideologue by journalists in political texts. The scientific significance of the topic is updated by the mediatization of a special military operation in Ukraine, the appearance in the Russian media and blog space of a large number of propaganda media materials, the active use of ideologized vocabulary by journalists and bloggers to characterize and analyze various aspects of the armed conflict, and the improvement of media techniques for marking a political and military enemy.