With the use of microeconomic modeling methods there have been analyzed features of consumer choice on the industrial market. There have been specified the roles which are played by every member of the purchasing center at different stages of a purchasing process. The criteria of choice, perception of goods efficiency or firm-suppliers, weight of every opinion have been considered.
Original language
Russian
Pages (from-to)
101-105
Journal
Экономика и управление: научно-практический журнал