Chinese Communist Party, Chinese media has undergone a profound evolution. During this period, China's social economy underwent great changes. At the same time, the media also faced fundamental changes. The purpose of this study is to systematically examine the transformation process of Chinese media during this historical period, focusing on adjustments in its organizational structure, propaganda concepts, functional positioning and methods of information transmission. The media has gradually evolved from a one-stop propaganda window to a news dissemination organization with greater emphasis on credibility and objectivity. This marks the Communist Party's revision of propaganda methods and concepts to adapt to society's needs for more open and varied information. The evolution of mass media during this period laid the foundation for the subsequent development of Chinese media and has far-reaching implications for understanding changes in contemporary Chinese society.
Translated title of the contributionCHANGES IN CHINESE MEDIA DURING THE EARLY STAGES OF REFORM AND OPENING UP: THE EVOLUTION OF MEDIA UNDER THE LEADERSHIP OF THE COMMUNIST PARTY FROM 1978 TO 1990
Original languageRussian
Pages (from-to)279-284
Number of pages6
JournalВестник педагогических наук
Issue number2
DOIs
Publication statusPublished - 2024

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