In this article, an attempt is made to study the changes in the professional values of a university teacher in the conditions of transformation of the academic environment and the system of higher education. The relevance of the topic is caused by the fact that the higher education system has always been and remains one of the most important components forming society. Given the growing role of universities as a driving force for the development of regions, it is necessary to pay attention to the changes taking place in the system itself and the transformation of the goals and objectives of the university as a social institution. One of the interesting studies is the study of the impact of these changes on the hierarchy of professional values of teachers of different generations. The result is the revealed contradictions in the hierarchy of professional values of teachers of different age groups.