Modern mass culture through cinema, musical images, and images of fiction represent a remifologization in the sphere of infernality. Negative connotations that exist in archetypal representations of witches, vampires, and werewolves are given opposite meanings, turning these figures into modern cultural heroes. Moreover, the inversion occurs in the understanding of the representation of the actions of the characters in the sphere of the ethical and aesthetic. The meanings of the incarnation of good-evil, beautiful-terrible change, traditional religious images (for example, Lucifer becomes a hedonist living in Los Angeles, helping a detective to investigate the crimes of people in earthly life) are given a secular theme, infernal heroes live among us, only they are a little "different", "not like" us, people, but they can also be understood and accepted. Religious mythology "absorbs" elements of secular humanism and the terrible begins to turn into attractive, romantic, like the twilight heroes S. Mayer and L. D. Smith. However, the second line of understanding of the fear/infernal hero continues to function-the literary and cinematic genre of "horror"-horror, which represents a special area of the "mythology of fear", little studied in modern mythology. The article is devoted only to some aspects of the construction of the mythological world by H. F. Lovecraft.