The article gives a brief overview of the author's approach to understanding the practices of social partnership in higher education. The authors briefly describe the main (possible) partners in the context of intersectoral interaction. In the article, the authors analyze the representation of social partnership practices in the information agenda of the Urals Federal District universities in 2017. Based on the content of the interaction and its results, the specifics of the organization and management of the partnership, competitive, socio-technological, organizational, procedural (negotiating) and integrated (combined) practices are singled out.