Today strategic planning is widely spread among the companies of medium-size business, because it is a very important precondition of distribution and consumption of resources and good and free enterprises in general. Strategic planning is a process of development and realization of organization’s development plan in future on the base of forecasting estimations of external environment characteristics, defining of priority development ways and efficient resources use methods. Without efficient planning it is impossible to manage enterprise’s finances. But at the initial stage of strategic planning it is significant to choose an object of strategic analysis. The objects of strategic analysis can be state and changes of internal and external organization’s environment, future and past of organization state, its lifecycle, competitive position and strategic alternatives. In the article the authors substantiate a choice of financial state as a basic economic category for strategic analysis which describes economic activity of building-industrial corporate group thoroughly and in full scale. Also it describes a model of financial state forecasting for building-industrial corporate group as an element of strategic management. The offered model allows representing of necessary information which helps enterprises to eliminate deviations of actual development ways from strategic guideline.