Primary market of the residential real estate in the functioning faces a number of the common problems connected with economy and also the specific characteristics of the housing market creating obstacles to its development in the future. In this article authors considered a problem of impact of demographic changes on primary real estate market. On the basis of the analyzed results of researches of social and demographic list of potential buyers, the main consumers of primary real estate market and their consumer preferences are revealed. Authors studied the general laws of functioning of market economy and their influence on demand of the residential real estate. Pricing in the market directly depends on supply and demand during the concrete period of time and is expressed as follows: increase in demand causes rise in prices, and its absence, influences their decrease. Also in article importance of accounting of demographic factor is shown by builders when planning construction of housing and installation of the prices.