The proposed article demonstrates the results of the research of texts created with the help of neural network and published in the media, as well as texts submitted by students under the pretence of independently done term papers. The methods used were structural and stylistic analysis of the empirical material, interviews with experts (media employees), and a survey of students. The aim of the study was to highlight the specifics of using ChatGPT texts in media and educational environment. As a result of the research it was possible to formulate the reasons for involving neural networks in creative and educational works, to identify linguistic, structural, stylistic features of artificial intelligence texts, to formulate some distinguishing traits that allow to see the difference between a text written by a student and a text created with the help of artificial intelligence.