The article discusses the issues of ensuring the comfort of consumers of sports climbing gyms on the basis of a service approach based on the formation of safety comfort, household comfort, psychological comfort, informational comfort, functional comfort, aesthetic and economic comfort. The relevance of research lies in the growing popularity of sport climbing, the demand for services of climbing gyms. At the same time, there is a problem of insufficient level of comfort provision for consumers of services of sports climbing walls in conditions of undeveloped standards for the provision of these services, limited resource provision, insufficient information and methodological support for organizing the work of climbing walls. In accordance with the purpose of the research, the article presents the results of the analysis of the factors of comfort of visitors to climbing gyms based on the research of the conditions for the provision of services and ensuring the comfort of consumers at eleven climbing gyms in the city of Yekaterinburg and recommendations for their provision. The research used the methods of theoretical analysis, observation, comparison, description. The results of the research can be used in organizing the activities of existing and newly opened sport climbing gyms, in developing standards for climbing services, and also serve as a methodological basis for ensuring the comfort of consumers of other physical culture, health and sports services.