The article examines the problem of ensuring the sustainable competitiveness of domestic construction enterprises based on the digital transformation of their project activities. In the light of modern concepts of strategic management, the role of digitalization of business processes in the field of design is specified as a key competitive advantage in the construction services market, the successful implementation of which, in accordance with the author’s hypothesis, is impossible without a digital transformation strategy and the ability of staff to translate the current situation to a defined target architecture. investment and construction cluster. An overview of the practice of using PropTech and B IM technologies in construction design is given, confirming the effectiveness and efficiency of digital project management models.