English language proficiency: C1
Area of research: Marketing research in different markets
Supervisor’s research interests:
- Management marketing in the Sphere of Culture and Art;
- Service Marketing and Consumer Behavior;
- R&D and Knowledge Management;
- Digital Marketing;
- Human Resource Management
Supervisor’s specific requirements to prospective PhD students:
- Field of study: 38.06.01 Economics
Additional publications (WoS):
- Mechanism of information model development for company brand assessment within marketing strategy.
Authors: Astratova, Galina; Sinicin, Evgenii; Toporkova, Elena;... Karabanova, Irina;
Published: 2017 in Aebmr-advances in Economics Business and Management Research - Tendencies of marketing development on market of education services in field of culture and arts.
Authors: Astratova, Galina; Toporkova, Elena; Azarenkov, Leonid; Karabanova, Irina.
Published: Jun 2017 in Aebmr-advances in Economics Business and Management Research.
DOI: 10.2991/TTIESS-17.2017.5 - On Application of Occupational Standards in Training Bachelors and Masters in Economics and Housing and Public Utilities Management.
Authors: Astratova, Galina, V; Shklyaeva, Nadezhda A.
Published: 2018 in Upravlenets-the Manager.
DOI: 10.29141/2218-5003-2018-9-1-6 - Assessment of HR competencies in housing and communal utility services taking into account consumer perception.
Authors: Dobrosavljevic, Andrea; Urosevic, Snezana; Astratova, Galina V.
Published: Mar 2019 in Upravlenets-the Manager.
DOI: 10.29141/2218-5003-2019-10-1-7
