At high excitation densities, recombination-assisted creation of cation excitons, which transfer energy efficiently to the anion sublattice to initiate the luminescence of anion excitons and impurity centers, has been observed in CsCl crystals. At the same time, the creation of cation excitons competes with the electron recombination with cation holes and quenches the cross-luminescence. The intensity ratio of the cross-luminescence to exciton-impurity luminescence is different for crystal irradiation with γ rays and heavy particles.