Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Original language | English |
---|---|
Title of host publication | STRATEGIC INNOVATIVE MARKETING |
Editors | A Kavoura, DP Sakas, P Tomaras |
Publisher | Springer |
Pages | 577-583 |
Number of pages | 7 |
ISBN (Print) | 978-3-319-33863-7 |
DOIs | |
Publication status | Published - 2017 |
Event | 4th International Conference on Strategic Innovative Marketing (IC-SIM) - Mykonos, Greece Duration: 24 Sept 2015 → 27 Sept 2015 |
Name | Springer Proceedings in Business and Economics |
---|---|
Publisher | SPRINGER INTERNATIONAL PUBLISHING AG |
ISSN (Print) | 2198-7246 |
Conference | 4th International Conference on Strategic Innovative Marketing (IC-SIM) |
---|---|
Country/Territory | Greece |
City | Mykonos |
Period | 24/09/2015 → 27/09/2015 |
ID: 1980358