Original languageEnglish
Title of host publicationSTRATEGIC INNOVATIVE MARKETING
EditorsA Kavoura, DP Sakas, P Tomaras
PublisherSpringer
Pages577-583
Number of pages7
ISBN (Print)978-3-319-33863-7
DOIs
Publication statusPublished - 2017
Event4th International Conference on Strategic Innovative Marketing (IC-SIM) - Mykonos, Greece
Duration: 24 Sept 201527 Sept 2015

Publication series

NameSpringer Proceedings in Business and Economics
PublisherSPRINGER INTERNATIONAL PUBLISHING AG
ISSN (Print)2198-7246

Conference

Conference4th International Conference on Strategic Innovative Marketing (IC-SIM)
Country/TerritoryGreece
CityMykonos
Period24/09/201527/09/2015

    Research areas

  • Hypertext technologies, Hypertext organization, Learning organization, Smart tutorials

ID: 1980358