Art in a system of social marketing: The experience of communication of Russian companies with society

Original language	English
Pages (from-to)	407-420
Number of pages	14
Journal	International Journal of Business Performance Management
Volume	16
Issue number	4
DOIs	https://doi.org/10.1504/IJBPM.2015.072237
Publication status	Published - 2015

Art, Art management, Communication, Company, Motivation, Patronage, Philanthropy, Social marketing, Socially responsible business, Value

ID: 559412