The article is devotedtothe problem of historical variability of self-presentation strategies of English scientists inthe XVII–XVIII centuries. The author pays attention to the certain case, connected with such naturalists as Joseph Banks, Daniel Solander, Jonas Dryander and Robert Brown. These scientists were involved in the corporate social network, created by Banks and known among the historians as Banksian Learned Empire. Technologies of information organizing, used by these naturalists, met the tasks of attainment visual obviousness of large data set and implementation of availability this data for wide circle of people, who were interested in content of naturalistic collections and libraries. Described strategies seem an alternative way of gaining scientific authority, what highlights the value of its researching in the context of actual researchers’reflection problem.