In this article, the authors present a comparative analysis of the self-assessment group of female students of the Ural Federal University with self-esteem group cosmetic salon clients. The paper describes the concept of the individual self psychologist Robert Burns and other experts. The following are the object and subject of study. Based on the hypothesis of the authors, of the study identified. Applied research methods such as questionnaires, self-assessment «methodology Dembo - Rubinstein», testing. The characteristics of the study participants. The work involved two groups of girls from 20 to 30 years. One group of girls students of the University presented. The second group consists of a cosmetic salon clients. The table shows the results of a study using the technique of self Dembo - Rubinstein. To determine the average level of self-esteem and the average level of claims of participants of the experiment. test "Geometric" is used to describe personal qualities. By results of the analysis are given conclusions. Based on the results of the analysis and conclusions of the performed conclusion.