A literary review of regulatory and psychophysiological algorithms for creating databases aimed at the formation of safe behavior of people in extreme conditions and emergency situations has been carried out. Scientometric analysis was performed with a search depth of 10 years. The results of the author's research on the reaction of the Urals residents to the digital information provided by the rescue services are presented. It was found that fixation of attention on alarming information received from individual gadgets is typical for a small part of visitors to shopping centers (24.5%). The attenuation of the target audience's interest in information presented via the Internet corresponds to the medium-term (weekly) biological rhythms of a person and is equal to seven days.