Effective organizational-and-technical decisions which were implemented at Kamensk-Uralsk’s non-ferrous metal working plant within the bounds of an unconventional direction which is intended for achievement of the technological versatility of equipment, units and deforming tool, as well as enhancement of technological capabilities of long-term used machines and aggregates, are discussed. These decisions improved production productivity of various semi-finished products made of copper and copper alloys for the electrical purpose.