The article on a signifi cant theoretical basis and an example of the programs “Widow” and “How to Talk?” presents some aspects of the transformation of the genre of “classical” interviews into modern formats. It is proved that the genre is experiencing signifi cant transformations and gaining new features, among which are analyticity, portraiture, journalism. The main strategies refl ected in the activity of popular interviewers - Yuri Dud and Irina Shikhman are considered. Among these strategies, the choice of relevant and socially signifi cant topics, provocativeness and intimization, promoting the hero’s self-presentation, independence in assessments, a high level of emotionality and a “biographical” approach, non-linearity of the composition and others are highlighted.