The author examines the phenomenon of grandparental labor from the point of view of the older and middle generations of the family. The object of empirical research included two categories of respondents: 1) parents who have children of preschool and school age at the same time and their living parents and/or parents of a spouse (grandparents); 2) grandparents who have grandchildren of preschool and school age. Based on a survey of Ural grandparents and parents, a comparative analysis of attitudes to grandparental labor, its effects and the need for stimulation is carried out. In general, grandparents allocate more positive aspects of grandparental labor than parents; grandparents have a more widespread attitude to this work as a desire, pleasure, and even duty; they less often talk about the need for state financial incentives for this type of work; they see the main effects of grandparental assistance in increasing free time for parents and strengthening intra-family intergenerational relations.