Article is devoted to the topical problem, which is popular within the wide sections of the population — how to avoid being entrapped due to the advertising manipulators’ activity. Specific examples are used in order to demonstrate how improper, knowingly false, and camouflaged advertizing is being used.
Translated title of the contributionManipulation techniques and technologies of modern advertizing (based on the example of medicines and medical services’ representation)
Original languageRussian
Pages (from-to)36-51
Number of pages16
JournalИзвестия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
Volume119
Issue number4
Publication statusPublished - 2013

    Level of Research Output

  • VAK List

    GRNTI

  • 04.51.00

ID: 7250628