Objective of the study was to identify the factors that have the greatest impact on the increase in the proportion of people involved in physical education and sports. Methods and structure of the study. To conduct correlation and regression analysis, the study used statistical data from the Ministry of Physical Culture and Sports of the Sverdlovsk Region for 2012-2022. Results and conclusions. As a result of scientific work, factors have been identified that have a positive impact on the growth in the number of people involved in physical education and sports, as well as factors that impede this growth. Based on the identified negative factors, practical recommendations for reducing their influence or completely eliminating them are presented.