The paper deals with the issues of studying with students the spiritual and value orientations of society and the translation of its cultural memory in the era of globalization. In the context of globalization, the penetration of Western consumer and cultural and legal standards into other regions of the planet, which initially had a traditional civilization, has intensified. This leads to an increase in socio-cultural contradictions in these communities, as it contributes to the assessment of their historical tradition from a Western-centric position. Acquaintance of students with this issue is very important for developing their skills in a comprehensive analysis of trends in the socio-cultural development of society.