This paper substantiates the hypothesis of the special role of universities in creating an environment of innovational micro entrepreneurship in a region. The role of business incubators is allocated; the algorithm for selecting projects is described. The results of a three-year organizational and economic experiment (with the changing conditions) on the functioning of the student business incubator in the Ural State University are shown. Various models of the selection of ideas and projects for different cycles of incubation are implemented. A decision on the establishment of the Entrepreneurship Center in the Institute of Management and Entrepreneurship is made. The Center’s main task is to form a series of events to support continuous generation of students’ business ideas, finding resonant response with the University experts and representatives of business environment in the region. A student in the business incubation system plays a new role for a Russian university — a role of a catalyst, i.e., directly acts as an element of positive feedback in the innovational system. It is shown that the catalytic path of the establishment and development of small high-tech business — Science to Business (StB) — leads to the phenomenon of resonance, i.e., sustainable innovation flow generated by the business incubator of the University. The poll of the USU students in 2009-2011 (a sample from 660 to 854 respondents) confirmed their positive attitude towards entrepreneurship and allowed to estimate the structure of the factors that hamper to increase student participation in the innovational business. Three blocks of factors were identified: the reluctance to take risks, inaccessibility of material and financial resources and the turbulence of the environment. A system of monitoring students' attitudes towards entrepreneurship, which allows adjusting the curriculum and creating institutional conditions for activation of innovative entrepreneurship of the youth, is suggested.