Improving the efficiency of modern education is closely related to the development of artificial intelligence. The use of artificial intelligence in the field of physical education of students is a promising area of research that is being actively developed by the Chinese scientists. The purpose of the study was to analyze the theoretical approaches and applied models for the use of artificial intelligence in physical education of students. The results of the analysis have made it possible to highlight the advantages that the use of artificial intelligence in physical education provides. The use of artificial intelligence can make the content of the educational process more diverse and available that will be able to simplify the work of physical education teachers. Monitoring the assessment of physical condition, training and wellness effects can become faster and better, thanks to the use of intelligent sports equipment. The models of virtual reality and virtual simulation experiments in physical education presented by the Chinese scientists are innovative and aimed at training university students. In the works of scientists, it is noted that the use of artificial intelligence can significantly increase the effectiveness of physical education in rural areas. The scientific and practical significance of the work is to expand the understanding of the main directions of the use of artificial intelligence in physical education and it is important in improving the professional competence of teachers and students of the institutes of physical culture and sports.