The article is devoted to the study of the Latin American model of humanitarian diplomacy, the identification of its features and the analysis of regional human rights traditions. The specifics of the region, associated with indigenous peoples as beneficiaries of protection, civil conflicts and mass displacement, led to the development of original ideas about humanism and human rights. Latin America has become a pioneer in the formation of such humanitarian institutions as asylum, protection of displaced persons and victims of armed conflicts, and international humanitarian law. The article analyzes the negotiations of humanitarian actors to mitigate the crises in Central America. In the final part, the initiatives of the humanitarian diplomacy of Latin American states in the UN related to the protection of the rights of vulnerable groups - indigenous peoples, women, children, migrants, as well as the fight against violence and discrimination are considered. In conclusion, the author highlights the asymmetric nature of the Latin American model, which combines deep humanistic traditions and active human rights activities with manifestations of violence and inequality, narrowing the possibilities of diplomatic dialogue.