The article in question deals with the functional features of the lexeme blue at the verbal level of American Internet and rock discourse with specific peculiarities and characteristics. The analysis of the contexts of the spheres of the specified linguistic cultures and the deployment direction of metaphors representing the color blue in the period from 2014 to the present is carried out. The authors highlight the conceptual components in relation to blue (institutional nominations, emotional state, morbial state, artifact-related nominations) and through a series of examples illustrate the variety of interpretations of the color under study. Thus, the selection of material was carried out by the method of continuous sampling from various and numerous contexts of the verbal level of the discourses under consideration. Based on the analysis of the identified uses of the lexeme blue , the intersection of the conceptual spheres with a bipolar connotation is established in relation to the representation of the police, morbial and emotional state. The similarities and differences in the functioning of blue are illustrated by means of a series of examples. The productivity and frequency of metaphors of the color blue, their significance and presence in the linguistic system are noted.