The article considers the possibility of applying the holographic approach to a comprehensive analysis of the sphere of physical culture and sports. So far, the holographic approach has not been used in the methodology of research on the management of physical culture and sports industry. During the study, theoretical methods were used, such as theoretical analysis, synthesis of the data obtained, as well as empirical methods - the study of scientific and methodological literature, other sources, regulatory document on the research topic. To improve the theory of management in the field of physical culture and sports at various levels, it is possible to assume, as an approach to the analysis of the essence, the plurality of angels for considering this social sphere. It is the coincidence of many efforts with the aim of the comprehensive review that will create new prospects for the development of the industry. In this case, there are common fea-tures of the holographic approach such as the need to consider the plurality of object angels, the coincidence of vectors in one place due to the equilibrium of the unity of the dynamics of these vectors, the presence of close relationships between the vectors, the sign “everything in every part”. The authors analyzed the development of the holographic approach in science and revealed the lack of its application in relation to the sphere of physical culture and sports. Also, the prospects of using the holographic approach, as an integrated one that affects the interests and needs of all industry subjects, in the field of physical culture and sports research based on the selected projections - state, commercial, public, and subject-oriented were determined. This study allows us to suggest a high level of prospects for the use of the holographic ap-proach in relation to a comprehensive analysis of the sphere of physical culture and sports.