One of the tools that can stimulate an increase in the birth rate is information support of this topic in popular culture. The purpose of the study is to study the content of cinema as part of the information space that can have a beneficial effect on the reproductive attitudes of viewers. The study used content analysis of works of Russian cinema for 1991-2022. The results are as follows: many films correspond to the values of pronatalist politics; cinema conveys the decline in the importance of the reproductive function of the family; the number of works with a negative view of large families is increasing; over the past 15 years, almost 3 times more films and TV series about parenthood have been released; The share of films showing a negative image of motherhood is decreasing. Thus, it is important that cinematography conveys an image of the family that corresponds to the interests of the state.