The speech genre “Culinary mailing” at the same time is a special form of structuring and organizing food-related texts and the basic unit of Internet communication in the culinary sphere of communication, ensures the ordering of virtual discourse. Article is devoted to description of the specifics and genre-forming features of the speech genre “Culinary mailing”: communicative goal, ambivalent image of the author, image of the addressee, image of the future, dictative content, lexical and grammatical embodiment of the speech genre. The relevance of the study is due to the lack of knowledge of new genres of speech communication in the communicative environment of the Internet as the most important medium of the existence of modern culture.