Definitions and characteristics of the direction and strength of the influence of factors on the performance of enterprises of the copper industry are given the article by the volume of revenues of companies. Special attention was paid to assess- ing the degree of impact of direct investment.For this purpose, the following problems are consistently solved by the authors:the structure of the market of the sub-sector of the copper industry of the Russian Federation is analyzed;an econometric regression model of the dependence of the volume of proceeds from direct investment for the main companies of the copper industry of the Russian Federation, based on the analysis of panel data for 87 companies, was constructed and evaluated by the method of least squares;the obtained results of the economic-statistical model are interpreted.МЕТА ЛЛУРГ • № 1 • 2018 Methods of comparative analysis and generalization of information obtained from various sources were used.It was concluded that direct investments play a big role in the company’s activity, but at the industry level have negative internal effects due to the current market changes, including due to the presence of large players in the market.The conclusions of the presented work can be applied by the management of metallurgical holdings and certain enter- prises of the copper industry for the purposes of theoretical justification of corporate development programs, as well as by regional executive authorities to identify areas for increasing the investment attractiveness of the region.