The article considers the hierarchy of values of contemporary political consciousness. The first part of the study consisted of the content-analysis of Russian political parties’ manifestos, in the second part, the same methodology was applied to investigate the social network content, and finally the approach of cultural sociology developed by Boltanski and Teveno was applied to discuss the public debates that followed the notorious ‘square vs. cathedral’ confrontation in Ekaterinburg in the spring-summer of 2019. The conclusion is made that the methodology proposed by Boltanski and Teveno is more sensitive to the context and finally normalizes the flexible, context-dependent structure of political consciousness, while content-analysis applied to the classical political domain has not confirmed our hypothesis about the presence of ideological struggle in the form of competing value systems.