Body image is seen as the result of the integration of knowledge, perceptions and evaluations of appearance and physical data in the cognitive structure of the self-consciousness. Ideas about body image formed during ontogeny and social genesis, including, by the internalization of standards of attraction. The results of the testing of methods for studying body image developed by T.F. Cash received during the Intercultural comparative study of perceptions of body image among college-age youth with five psychodiagnostic techniques adapted T.F. Cash.