The purpose of the article is to substantiate the mechanisms of providing large projects of the Arctic zone with products of industrial enterprises of the Urals. The author reveals the peculiarities of the dynamics of investment volumes in the Arctic zone and the structure of funding sources. It is shown that the enormous investment potential of the Russian Arctic, the planned powerful infrastructure and production projects form a huge potential market for products traditionally produced in the Urals. An important thesis is the thesis about the need to integrate the efforts of enterprises of all Ural regions in order to promote in the Arctic market. The article shows that in modern conditions the basis of such integration should be the mechanism of interregional cooperation.