Improving and modernizing the waste management system for production and consumption, as well as creating conditions for the recycling of all banned waste, are the strategic objectives of the system of state regulation of environmental protection. According to experts, annually, over 10 million tons of tires go out of use in the world. Tire recycling is a serious environmental and economic problem in Russia. The article provides a comparative analysis of tire processing techniques, substantiates the choice of the pyrolysis method, and assesses the environmental and economic efficiency of the project for the construction of a factory for the processing of used tires by means o pyrolysis.