In modern social cultural conditions of Russia the development of educational system is substan-tially defined by that, how much effectively is exercised the administration of all its links. Ideas of develop-ment become one of the most powerful motive forces in an education system. Radical changes of a social - economy organization of society inevitably conduct to change of requirements to formation, their differentia-tion, to necessity of satisfaction of these new requirements. And those who realizes it, receives more possi-bilities for effective occurrence in new system of public relations.