The article deals with architectural image structure in the context of various types of form and compositional techniques employed to impart architectural objects originality and artistic expressiveness, and systematic compositional analysis of works of architecture. The study considered the specifics of architectural object perception regarding their imagery. A comparative analysis of architectural works and their morphological prototypes from the position of the figurative typology of architectural and other forms was performed to identify the prerequisites for the formation of their artistic image (or a complex of figurative characteristics).