The article discusses the social well-being of young people in Khanty-Mansiysk Autonomous Okrug - Ugra, a northern region of Russia. It presents key indicators and issues and compares them with research findings on this subject in other regions of the country and on a national level. The aim is to identify in a comparative analysis similar indicators and differences in the in the key components of the social well-being among young people in Khanty-Mansiysk Autonomous Okrug - Ugra. In addition, the methodological task of determining the possibilities of correct comparison of the results of social well-being studies conducted using different methods is being solved. The empirical basis of the article is the results of a mass survey of students of universities and secondary vocational education organisations of Khanty-Mansiysk Autonomous Okrug - Ugra (2022), as well as secondary analysis of data from regional and Russian studies of social well-being (from 2013 to 2022). The study concludes that the key features of social well-being among students in the northern region are high levels of happiness and absence of financial concerns relative to the material prosperity of their families. Furthermore, the research supports the correlation between perceptions of social well-being and its condition as measured by life satisfaction and health evaluation. The results have practical importance for public and municipal administration, educational, cultural, and youth policy institutions, modelling regional processes, forming the code of social well-being in the North and contributing to the retention of young people in the region and socioprofessional reproduction of the regional community.