The purpose of the article is to explore the essence of “the cultural policy” notion on Russian television and its determining factors as well. Unfortunately, nowadays commercial factors mostly prevail over cultural ones on Russian television, though the TV's main mission is production of national culture. Further one will find the methods of scientific analysis of the Russian television channels' cultural policy (typological and morphological methods). These methods together with finding of culture's morphology elements in the TV program provide us with an opportunity to study the TV channels' cultural policy more deeply and thoroughly.